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According to a new report from PriceGrabber.com, the increased popularity of Web-enabled phones in the United States has helped online shoppers become mobile Internet shoppers. One in 10 online consumers said they purchase online from their mobile device, 16% compare prices and another 16% research product details/specifications. Of the online consumers making purchases from their mobile phones, 58% have purchased digital content for their phone, 51% have purchased consumer electronics, 37% have purchased computers, 36% have purchased books, and 31% have purchased clothing.
Smartphone and iPhone owners are comfortable using the mobile Internet to make purchases. 56% of Apple iPhone owners and 28% of smartphone owners already are comparing prices online with their mobile phones. Additionally, 27% of iPhone owners and 35% of smartphone owners anticipate that they will be comparing prices within two years.
Click here to read the full report.
The report is based on a survey of 3,305 U.S. online consumers with mobile phones, which was conducted from March 10-31, 2009.
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